ready for higher potential

creation year

january 2010

client

EACA Education Competition 2010

work done

team work with Peter von Freyhold & Markus Könninger | concept, design, webdesign, advertising material

project description

for the entire briefing have a look at the official website

ready for higher potential campaign

The goal of this campaign was to attract young people to Mannheim but also keeping them in Mannheim for their work. Actually our idea is really simple but on the other side really effective and memorable. The red carpet is not only attracting because of the color but also because it is in interaction with the observer.
Besides the “normal” advertising we also tried to work out a campaign for the new medias, as facebook, twitter and an iphone app. Our campaign actually finished as best german project, 5th among 80 competitors. 

final booklet of our ready for higher potential campaign

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